Why can't I catch fish with lures?

Many fishermen saw on the Internet that it is easy to fish with lures, so they bought lure rods on a whim, took fishing reels, baits and other equipment, and tried fishing in the river, but they only caught branches.

Why is my lure different from what I saw on the Internet? I have used all kinds of fake shrimps, fake red earthworms, and fake flies, but none of them worked. Sometimes there are really a lot of fish in the river, but they just don't bite the hook. This is a common confusion for many novice lure fishermen.

First of all, the most important thing is the fish resources. The fish resources for river fishing are limited, but sea fishing will never be fruitless, because there are many fish species that can be caught with lures in the sea, while there are fewer fish species that can be caught with lures in the river. The target fish for lure fishing are carnivorous large-mouthed fish, such as whitefish, mackerel, herring, mandarin fish, catfish, etc., so you must first understand whether there are these fish in the local river and what the resources are like. Many beginners throw their fishing rods into the river as soon as they arrive at the river, stare at it, and take turns to use various lures to fish, but the result is that they can't catch any fish, so they say that lures can't catch fish! Brother, if you haven't investigated whether there are any fish species that can be caught with lures in your area, then how do you catch fish?

Fishing itself is an activity that requires both skills, experience, and luck, especially lure fishing, which tests people's patience, skills, and understanding of the habits of target fish. If you have tried many kinds of lure baits but still have no harvest, it does not mean that you have to give up, but you need to learn more and think more.
You can try to improve from multiple directions:
1. Understand the fishing waters, which lure target fish exist, the water depth, water flow speed, bottom structure, and tidal conditions of the seaside environment.
2. Understand the habits of target fish, and understand the waters and water layers where target fish are active according to the changes in seasons, weather, and tides, as well as the hunting habits and food composition of target fish.
3. Adjust fishing ideas. Lure fishing requires thinking, using appropriate bait to correspond to the current environment and target fish, and repeatedly verifying your fishing ideas.
4. Is the time, search range, and fishing group selection correct?
5. Patience and persistence. Fishing often requires patience, especially wild fishing. Don't be discouraged because there are no fish biting the hook, which will lead to mistakes in casting and controlling the bait. Even if there is no harvest in a day, every fishing is an opportunity to improve yourself and observe the environment.
Summary: Lure fishing is a relaxing sport. Find a comfortable way that suits you and enjoy the happiness that lure fishing brings you.